.skip-link {
    position: absolute; top: -40px; left: 1rem; z-index: 9999;
    background: var(--forest); color: white; padding: 0.5rem 1rem;
    border-radius: 0 0 var(--radius) var(--radius); font-size: 0.85rem; font-weight: 600;
    transition: top 0.2s;
  }
  .skip-link:focus { top: 0; }
  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
  :root {
    --forest: #1a3a1f;
    --forest-mid: #2d5c35;
    --moss: #4a7c59;
    --sage: #8ab89a;
    --mint: #c8e6d0;
    --cream: #f7f4ef;
    --warm-white: #fdfcfa;
    --ink: #1a1a18;
    --ink-mid: #3d3d38;
    --ink-light: #7a7a72;
    --gold: #c4943a;
    --gold-light: #f5e6c8;
    --radius: 6px;
    --radius-lg: 14px;
  }
  html { scroll-behavior: smooth; }
  body { font-family: 'DM Sans', sans-serif; background: var(--warm-white); color: var(--ink); font-size: 16px; line-height: 1.7; }
  a { color: inherit; text-decoration: none; }
  img { max-width: 100%; display: block; }

  /* LAYOUT */
  .icon-sprite { position: absolute; width: 0; height: 0; overflow: hidden; }

  /* NAV */
  .site-nav {
    position: sticky; top: 0; z-index: 100;
    background: rgba(253,252,250,0.95); backdrop-filter: blur(8px);
    border-bottom: 1px solid var(--mint);
    padding: 0 5vw; display: flex; align-items: center; justify-content: space-between;
    height: 64px;
  }
  .nav-logo { font-family: 'DM Serif Display', serif; font-size: 1.4rem; color: var(--forest); letter-spacing: -0.01em; }
  .nav-logo span { color: var(--gold); }
  .nav-links { display: flex; gap: 2rem; list-style: none; }
  .nav-links a { font-size: 0.9rem; font-weight: 500; color: var(--ink-mid); transition: color 0.2s; }
  .nav-links a:hover,
  .nav-links a.active,
  .nav-links a.is-active { color: var(--forest); }
  .nav-links a.active,
  .nav-links a.is-active { font-weight: 600; }
  .nav-cta { background: var(--forest); color: white; font-size: 0.875rem; font-weight: 500; padding: 0.55rem 1.25rem; border-radius: var(--radius); transition: background 0.2s; }
  .nav-cta:hover { background: var(--forest-mid); }

  /* SHARED */
  .container { max-width: 1100px; margin: 0 auto; }
  .section-tag { font-size: 0.75rem; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--moss); margin-bottom: 1rem; display: block; }
  h2.section-title { font-family: 'DM Serif Display', serif; font-size: clamp(1.8rem, 4vw, 2.8rem); color: var(--forest); letter-spacing: -0.015em; line-height: 1.15; margin-bottom: 1rem; }
  .section-lead { font-size: 1.05rem; color: var(--ink-mid); max-width: 580px; font-weight: 300; line-height: 1.7; }

  /* BREADCRUMB */
  .breadcrumb { padding: 1rem 5vw; background: var(--cream); border-bottom: 1px solid var(--mint); }
  .breadcrumb ol { display: flex; gap: 0.5rem; align-items: center; list-style: none; font-size: 0.8rem; color: var(--ink-light); }
  .breadcrumb li + li::before { content: '›'; margin-right: 0.5rem; }
  .breadcrumb a { color: var(--moss); }
  .breadcrumb a:hover { color: var(--forest); }

  /* HERO */
  .hero {
    background: linear-gradient(155deg, var(--cream) 0%, var(--warm-white) 60%);
    padding: 5rem 5vw 4rem; position: relative; overflow: hidden;
  }
  .hero::before {
    content: ''; position: absolute; top: -80px; right: -60px;
    width: 500px; height: 500px;
    background: radial-gradient(circle, var(--mint) 0%, transparent 65%);
    opacity: 0.4; pointer-events: none;
  }
  .hero-inner { max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: center; position: relative; }
  .hero-pill {
    display: inline-flex; align-items: center; gap: 6px;
    background: var(--gold-light); color: var(--gold); border: 1px solid #e8c97a;
    font-size: 0.78rem; font-weight: 600; letter-spacing: 0.05em; text-transform: uppercase;
    padding: 5px 14px; border-radius: 100px; margin-bottom: 1.5rem;
  }
  .hero h1 {
    font-family: 'DM Serif Display', serif;
    font-size: clamp(2rem, 4.5vw, 3.4rem); line-height: 1.08;
    letter-spacing: -0.02em; color: var(--forest); margin-bottom: 1.2rem;
  }
  .hero h1 em { color: var(--gold); font-style: italic; }
  .hero-sub { font-size: 1.05rem; font-weight: 300; color: var(--ink-mid); margin-bottom: 2rem; max-width: 480px; }
  .hero-btns { display: flex; gap: 1rem; flex-wrap: wrap; }
  .btn-primary {
    background: var(--forest); color: white; font-weight: 500; font-size: 0.95rem;
    padding: 0.8rem 1.8rem; border-radius: var(--radius); transition: all 0.2s;
    display: inline-flex; align-items: center; gap: 8px;
  }
  .btn-primary:hover { background: var(--forest-mid); transform: translateY(-1px); }
  .btn-secondary {
    border: 1.5px solid var(--sage); color: var(--forest); font-weight: 500; font-size: 0.95rem;
    padding: 0.8rem 1.8rem; border-radius: var(--radius); transition: all 0.2s; background: white;
  }
  .btn-secondary:hover { background: var(--mint); border-color: var(--moss); }

  /* GOOGLE MOCKUP */
  .google-mockup {
    background: white; border: 1px solid #e0e0e0; border-radius: 12px;
    padding: 1.5rem; box-shadow: 0 8px 40px rgba(0,0,0,0.08);
    font-size: 0.875rem;
  }
  .g-bar {
    background: #f1f3f4; border-radius: 24px; padding: 0.6rem 1rem;
    display: flex; align-items: center; gap: 8px; margin-bottom: 1.2rem; color: #555;
  }
  .g-bar svg { width: 16px; height: 16px; flex-shrink: 0; }
  .g-bar span { font-size: 0.82rem; color: #333; }
  .g-result { padding: 0.8rem 0; border-bottom: 1px solid #f0f0f0; }
  .g-result:last-child { border-bottom: none; }
  .g-result.top-result { background: #f0faf4; border-radius: 8px; padding: 0.8rem; margin-bottom: 4px; border: 1.5px solid var(--mint); }
  .g-label { font-size: 0.7rem; font-weight: 600; color: var(--moss); letter-spacing: 0.05em; text-transform: uppercase; margin-bottom: 3px; }
  .g-title { color: #1a0dab; font-size: 0.9rem; font-weight: 500; margin-bottom: 2px; }
  .g-url { color: var(--moss); font-size: 0.75rem; margin-bottom: 4px; }
  .g-desc { color: #4d4d4d; font-size: 0.78rem; line-height: 1.5; }
  .g-title-gray { color: #aaa; }
  .g-url-gray { color: #ccc; }
  .g-desc-gray { color: #ccc; }
  .mockup-caption { text-align: center; font-size: 0.75rem; color: var(--ink-light); margin-top: 1rem; }

  /* TRUST STRIP */
  .trust-strip {
    background: var(--forest);
    color: rgba(255,255,255,0.82);
    padding: 1.05rem 5vw;
    border-top: 1px solid rgba(255,255,255,0.08);
    border-bottom: 1px solid rgba(0,0,0,0.08);
  }
  .trust-inner {
    max-width: 1100px;
    margin: 0 auto;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 1rem 1.6rem;
    flex-wrap: wrap;
  }
  .trust-item {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-size: 0.84rem;
    font-weight: 600;
    white-space: nowrap;
  }
  .trust-item svg {
    width: 16px;
    height: 16px;
    flex: 0 0 auto;
    fill: none;
    stroke: var(--gold);
    stroke-width: 2.4;
  }

  /* WHAT IS SEO */
  .what-seo { background: var(--warm-white); padding: 5rem 5vw; }
  .what-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 5rem; align-items: center; max-width: 1100px; margin: 0 auto; }
  .what-text h2 { font-family: 'DM Serif Display', serif; font-size: clamp(1.8rem, 3.5vw, 2.6rem); color: var(--forest); letter-spacing: -0.015em; line-height: 1.15; margin-bottom: 1.2rem; }
  .what-text p { font-size: 1rem; color: var(--ink-mid); line-height: 1.75; margin-bottom: 1rem; }
  .what-text p strong { color: var(--ink); }
  .analogy-box {
    background: var(--forest); color: white; border-radius: var(--radius-lg);
    padding: 2rem 2rem 2rem 2rem; position: relative;
  }
  .analogy-box::before { content: '"'; font-family: 'DM Serif Display', serif; font-size: 5rem; line-height: 0.8; color: var(--sage); position: absolute; top: 1.2rem; left: 1.5rem; opacity: 0.4; }
  .analogy-box p { font-size: 1.1rem; line-height: 1.7; color: rgba(255,255,255,0.9); padding-top: 1rem; font-style: italic; }
  .analogy-box .analogy-source { font-size: 0.8rem; color: var(--sage); margin-top: 1rem; font-style: normal; font-weight: 500; }
  .seo-stat-row { display: flex; gap: 1.5rem; margin-top: 2rem; flex-wrap: wrap; }
  .seo-stat { background: var(--cream); border-radius: var(--radius-lg); padding: 1.2rem 1.5rem; flex: 1; min-width: 130px; }
  .seo-stat-num { font-family: 'DM Serif Display', serif; font-size: 1.8rem; color: var(--forest); line-height: 1; }
  .seo-stat-label { font-size: 0.78rem; color: var(--ink-light); margin-top: 4px; line-height: 1.4; }

  /* SEO FIT */
  .seo-fit {
    background: linear-gradient(180deg, var(--warm-white) 0%, var(--cream) 100%);
    padding: 5rem 5vw;
  }
  .seo-fit-header {
    max-width: 740px;
    margin: 0 auto 3rem;
    text-align: center;
  }
  .seo-fit-header .section-lead {
    margin: 0 auto;
  }
  .seo-fit-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.1rem;
  }
  .seo-fit-card {
    background: rgba(255,255,255,0.78);
    border: 1px solid var(--mint);
    border-radius: var(--radius-lg);
    padding: 1.45rem;
    min-height: 250px;
    transition: transform 0.24s ease, box-shadow 0.24s ease, border-color 0.24s ease;
  }
  .seo-fit-card:hover {
    transform: translateY(-4px);
    border-color: var(--sage);
    box-shadow: 0 18px 44px rgba(26,58,31,0.08);
  }
  .seo-fit-icon {
    width: 48px;
    height: 48px;
    border-radius: 12px;
    background: var(--mint);
    display: grid;
    place-items: center;
    margin-bottom: 1.2rem;
  }
  .seo-fit-icon svg {
    width: 23px;
    height: 23px;
    fill: none;
    stroke: var(--forest);
    stroke-width: 1.8;
    stroke-linecap: round;
    stroke-linejoin: round;
  }
  .seo-fit-card h3 {
    font-size: 1rem;
    color: var(--ink);
    margin-bottom: 0.6rem;
  }
  .seo-fit-card p {
    font-size: 0.88rem;
    color: var(--ink-mid);
    line-height: 1.7;
  }

  /* THREE PILLARS */
  .pillars { background: var(--cream); padding: 5rem 5vw; }
  .pillars-header { text-align: center; margin-bottom: 3.5rem; }
  .pillars-header .section-lead { margin: 0 auto; }
  .pillars-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; max-width: 1100px; margin: 0 auto; }
  .pillar-card {
    background: white; border: 1px solid var(--mint); border-radius: var(--radius-lg);
    padding: 2rem 1.75rem; position: relative; overflow: hidden; transition: all 0.25s;
  }
  .pillar-card:hover { transform: translateY(-4px); box-shadow: 0 12px 40px rgba(26,58,31,0.07); }
  .pillar-num {
    position: absolute; top: 1.5rem; right: 1.5rem;
    font-family: 'DM Serif Display', serif; font-size: 3.5rem; color: var(--mint); line-height: 1;
    user-select: none;
  }
  .pillar-icon {
    width: 46px; height: 46px; border-radius: 10px; background: var(--mint);
    display: flex; align-items: center; justify-content: center; margin-bottom: 1.2rem;
  }
  .pillar-icon svg { width: 22px; height: 22px; stroke: var(--forest); fill: none; stroke-width: 1.8; }
  .pillar-card h3 { font-size: 1.1rem; font-weight: 600; color: var(--ink); margin-bottom: 0.6rem; }
  .pillar-card p { font-size: 0.875rem; color: var(--ink-light); line-height: 1.7; margin-bottom: 1.2rem; }
  .pillar-list { list-style: none; display: flex; flex-direction: column; gap: 0.5rem; }
  .pillar-list li { display: flex; align-items: flex-start; gap: 8px; font-size: 0.82rem; color: var(--ink-mid); }
  .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--sage); flex-shrink: 0; margin-top: 7px; }

  /* AUDIT */
  .audit-section {
    background: var(--forest);
    padding: 5rem 5vw;
    position: relative;
    overflow: hidden;
  }
  .audit-section::before {
    content: '';
    position: absolute;
    inset: auto -120px -180px auto;
    width: 440px;
    height: 440px;
    background: radial-gradient(circle, rgba(138,184,154,0.34) 0%, transparent 68%);
    pointer-events: none;
  }
  .audit-inner {
    max-width: 1100px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: 0.9fr 1.1fr;
    gap: 4rem;
    align-items: center;
    position: relative;
  }
  .audit-copy .section-tag {
    color: var(--sage);
  }
  .audit-copy .section-title {
    color: #fff;
  }
  .audit-copy .section-lead {
    color: rgba(255,255,255,0.72);
  }
  .audit-actions {
    display: flex;
    align-items: center;
    gap: 1rem;
    flex-wrap: wrap;
    margin-top: 1.8rem;
  }
  .audit-actions .btn-primary {
    background: var(--gold);
    color: var(--forest);
  }
  .audit-actions .btn-primary:hover {
    background: #d4a44a;
  }
  .text-link {
    color: rgba(255,255,255,0.82);
    font-size: 0.92rem;
    font-weight: 600;
    text-decoration: underline;
    text-underline-offset: 4px;
  }
  .audit-panel {
    background: rgba(253,252,250,0.96);
    border: 1px solid rgba(255,255,255,0.22);
    border-radius: var(--radius-lg);
    padding: 1rem;
    box-shadow: 0 22px 60px rgba(0,0,0,0.2);
  }
  .audit-panel-top {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 0.45rem 0.4rem 0.9rem;
    font-size: 0.74rem;
    color: var(--ink-light);
    letter-spacing: 0.08em;
    text-transform: uppercase;
  }
  .audit-row {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 1rem;
    align-items: center;
    background: #fff;
    border: 1px solid var(--mint);
    border-radius: 12px;
    padding: 1rem;
    margin-bottom: 0.75rem;
  }
  .audit-row:last-child {
    margin-bottom: 0;
  }
  .audit-row.critical {
    border-color: var(--forest);
    background: #f3fbf5;
  }
  .audit-row strong {
    color: var(--ink);
    font-size: 0.95rem;
  }
  .audit-row p {
    color: var(--ink-light);
    font-size: 0.82rem;
    line-height: 1.55;
    margin-top: 0.15rem;
  }
  .audit-row > span {
    background: var(--gold-light);
    color: var(--forest);
    border-radius: 999px;
    padding: 0.25rem 0.7rem;
    font-size: 0.72rem;
    font-weight: 700;
  }
  .audit-row.soft > span {
    background: var(--mint);
  }

  /* TIMELINE */
  .timeline-section { background: var(--warm-white); padding: 5rem 5vw; }
  .timeline-section .inner { max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1.6fr; gap: 5rem; align-items: start; }
  .timeline { position: relative; padding-left: 2rem; margin-top: 1rem; }
  .timeline::before { content: ''; position: absolute; left: 9px; top: 8px; bottom: 8px; width: 2px; background: var(--mint); }
  .tl-item { position: relative; margin-bottom: 2.2rem; }
  .tl-item:last-child { margin-bottom: 0; }
  .tl-dot {
    position: absolute; left: -2rem; top: 4px;
    width: 20px; height: 20px; border-radius: 50%;
    background: white; border: 2px solid var(--mint); z-index: 1;
    display: flex; align-items: center; justify-content: center;
  }
  .tl-dot.active { background: var(--forest); border-color: var(--forest); }
  .tl-dot.active::after { content: ''; width: 8px; height: 8px; border-radius: 50%; background: white; }
  .tl-month { font-size: 0.72rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--moss); margin-bottom: 4px; }
  .tl-title { font-size: 0.95rem; font-weight: 600; color: var(--ink); margin-bottom: 4px; }
  .tl-desc { font-size: 0.85rem; color: var(--ink-light); line-height: 1.6; }
  .tl-item.active .tl-title { color: var(--forest); }
  .result-showcase { background: var(--cream); border-radius: var(--radius-lg); padding: 2rem; }
  .result-showcase h3 { font-family: 'DM Serif Display', serif; font-size: 1.3rem; color: var(--forest); margin-bottom: 1.5rem; }
  .result-case { background: white; border: 1px solid var(--mint); border-radius: var(--radius-lg); padding: 1.25rem 1.5rem; margin-bottom: 1rem; }
  .result-case:last-child { margin-bottom: 0; }
  .result-case-industry { font-size: 0.72rem; font-weight: 600; letter-spacing: 0.07em; text-transform: uppercase; color: var(--moss); margin-bottom: 6px; }
  .result-metrics { display: flex; gap: 1.5rem; margin-bottom: 6px; }
  .result-metric-val { font-family: 'DM Serif Display', serif; font-size: 1.5rem; color: var(--forest); line-height: 1; }
  .result-metric-label { font-size: 0.75rem; color: var(--ink-light); }
  .result-case-desc { font-size: 0.82rem; color: var(--ink-mid); line-height: 1.6; }

  /* DELIVERY */
  .delivery-section {
    background: var(--warm-white);
    padding: 5rem 5vw;
  }
  .delivery-header {
    max-width: 700px;
    margin-bottom: 3rem;
  }
  .delivery-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    border: 1px solid var(--mint);
    border-radius: var(--radius-lg);
    overflow: hidden;
    background: #fff;
  }
  .delivery-card {
    padding: 2rem 1.45rem;
    border-right: 1px solid var(--mint);
    min-height: 250px;
  }
  .delivery-card:last-child {
    border-right: 0;
  }
  .delivery-step {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 36px;
    height: 36px;
    border-radius: 9px;
    background: var(--forest);
    color: #fff;
    font-size: 0.8rem;
    font-weight: 800;
    margin-bottom: 1.5rem;
  }
  .delivery-card h3 {
    font-family: 'DM Serif Display', serif;
    color: var(--forest);
    font-size: 1.35rem;
    margin-bottom: 0.55rem;
  }
  .delivery-card p {
    color: var(--ink-mid);
    font-size: 0.9rem;
    line-height: 1.7;
  }

  /* KNOWLEDGE GUIDE */
  .knowledge-guide {
    background: var(--cream);
    padding: 5.5rem 5vw;
  }
  .guide-inner {
    max-width: 1100px;
    margin: 0 auto;
  }
  .guide-intro {
    max-width: 780px;
    margin-bottom: 3.5rem;
  }
  .guide-layout {
    display: grid;
    grid-template-columns: 260px 1fr;
    gap: 2.5rem;
    align-items: start;
  }
  .guide-index {
    position: sticky;
    top: 86px;
    background: rgba(255,255,255,0.78);
    border: 1px solid var(--mint);
    border-radius: var(--radius-lg);
    padding: 1.25rem;
    display: flex;
    flex-direction: column;
    gap: 0.25rem;
  }
  .guide-index span {
    color: var(--moss);
    font-size: 0.72rem;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    margin-bottom: 0.75rem;
  }
  .guide-index a {
    color: var(--ink-mid);
    font-size: 0.9rem;
    padding: 0.55rem 0;
    border-bottom: 1px solid rgba(26,58,31,0.08);
  }
  .guide-index a:last-child {
    border-bottom: 0;
  }
  .guide-index a:hover {
    color: var(--forest);
  }
  .guide-content {
    display: flex;
    flex-direction: column;
    gap: 1rem;
  }
  .guide-block {
    display: grid;
    grid-template-columns: 54px 1fr;
    gap: 1.2rem;
    background: #fff;
    border: 1px solid var(--mint);
    border-radius: var(--radius-lg);
    padding: 1.6rem;
  }
  .guide-number {
    width: 42px;
    height: 42px;
    border-radius: 10px;
    background: var(--forest);
    color: #fff;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 0.82rem;
    font-weight: 800;
  }
  .guide-block h3 {
    font-family: 'DM Serif Display', serif;
    font-size: 1.45rem;
    color: var(--forest);
    line-height: 1.2;
    margin-bottom: 0.75rem;
  }
  .guide-block p {
    color: var(--ink-mid);
    font-size: 0.97rem;
    line-height: 1.78;
    margin-bottom: 0.85rem;
  }
  .guide-block p:last-child {
    margin-bottom: 0;
  }
  .intent-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0.8rem;
    margin-top: 1.1rem;
  }
  .intent-cards div,
  .measure-grid div {
    background: var(--cream);
    border: 1px solid rgba(26,58,31,0.1);
    border-radius: 12px;
    padding: 1rem;
  }
  .intent-cards strong,
  .measure-grid strong {
    display: block;
    color: var(--forest);
    font-size: 0.9rem;
    margin-bottom: 0.25rem;
  }
  .intent-cards p {
    color: var(--ink-light);
    font-size: 0.82rem;
    line-height: 1.55;
    margin: 0;
  }
  .guide-checklist {
    display: grid;
    gap: 0.65rem;
    list-style: none;
    margin-top: 1rem;
  }
  .guide-checklist li {
    position: relative;
    padding-left: 1.65rem;
    color: var(--ink-mid);
    font-size: 0.9rem;
  }
  .guide-checklist li::before {
    content: '✓';
    position: absolute;
    left: 0;
    top: 0;
    color: var(--moss);
    font-weight: 800;
  }
  .measure-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 0.8rem;
    margin-top: 1.1rem;
  }
  .measure-grid span {
    display: block;
    color: var(--ink-light);
    font-size: 0.82rem;
    line-height: 1.45;
  }

  /* PLAYBOOK */
  .playbook-section {
    background: var(--warm-white);
    padding: 5rem 5vw;
  }
  .playbook-header {
    max-width: 720px;
    margin-bottom: 3rem;
  }
  .playbook-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1rem;
  }
  .playbook-card {
    background: #fff;
    border: 1px solid var(--mint);
    border-radius: var(--radius-lg);
    padding: 1.45rem;
    min-height: 250px;
    transition: transform 0.22s ease, box-shadow 0.22s ease;
  }
  .playbook-card:hover {
    transform: translateY(-4px);
    box-shadow: 0 18px 44px rgba(26,58,31,0.08);
  }
  .playbook-card span {
    display: inline-flex;
    background: var(--gold-light);
    color: var(--gold);
    border-radius: 999px;
    padding: 0.25rem 0.7rem;
    font-size: 0.72rem;
    font-weight: 800;
    margin-bottom: 1.25rem;
  }
  .playbook-card h3 {
    color: var(--forest);
    font-size: 1.03rem;
    margin-bottom: 0.65rem;
  }
  .playbook-card p {
    color: var(--ink-mid);
    font-size: 0.9rem;
    line-height: 1.7;
  }

  /* MISTAKES */
  .mistakes-section {
    background: linear-gradient(155deg, var(--forest) 0%, #24522c 100%);
    padding: 5rem 5vw;
    color: #fff;
  }
  .mistakes-inner {
    max-width: 1100px;
    margin: 0 auto;
    display: grid;
    grid-template-columns: 0.9fr 1.1fr;
    gap: 4rem;
    align-items: start;
  }
  .mistakes-section .section-tag {
    color: var(--sage);
  }
  .mistakes-section .section-title {
    color: #fff;
  }
  .mistakes-section .section-lead {
    color: rgba(255,255,255,0.74);
  }
  .mistakes-list {
    display: grid;
    gap: 0.9rem;
  }
  .mistake-item {
    background: rgba(255,255,255,0.08);
    border: 1px solid rgba(255,255,255,0.16);
    border-radius: var(--radius-lg);
    padding: 1.2rem 1.3rem;
  }
  .mistake-item strong {
    display: block;
    color: #fff;
    font-size: 1rem;
    margin-bottom: 0.35rem;
  }
  .mistake-item p {
    color: rgba(255,255,255,0.72);
    font-size: 0.9rem;
    line-height: 1.65;
  }

  /* PRICING PREVIEW */
  .pricing-preview { background: var(--cream); padding: 5rem 5vw; }
  .pricing-preview-header { text-align: center; margin-bottom: 3rem; }
  .pricing-preview-header .section-lead { margin: 0 auto; }
  .pricing-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; max-width: 1100px; margin: 0 auto 2rem; }
  .price-card {
    background: white; border: 1.5px solid var(--mint); border-radius: var(--radius-lg);
    padding: 2rem 1.75rem; display: flex; flex-direction: column; position: relative; transition: all 0.25s;
  }
  .price-card:hover { transform: translateY(-3px); box-shadow: 0 12px 40px rgba(26,58,31,0.07); }
  .price-card.popular { border-color: var(--forest); }
  .popular-badge {
    position: absolute; top: -13px; left: 50%; transform: translateX(-50%);
    background: var(--forest); color: white; font-size: 0.72rem; font-weight: 600;
    letter-spacing: 0.06em; text-transform: uppercase; padding: 3px 14px; border-radius: 100px; white-space: nowrap;
  }
  .card-tag { font-size: 0.72rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--moss); margin-bottom: 4px; }
  .card-name { font-family: 'DM Serif Display', serif; font-size: 1.3rem; color: var(--ink); margin-bottom: 0.4rem; }
  .card-desc { font-size: 0.85rem; color: var(--ink-light); line-height: 1.6; margin-bottom: 1.2rem; }
  .price-main { font-family: 'DM Serif Display', serif; font-size: 2.2rem; color: var(--forest); line-height: 1; }
  .price-unit { font-size: 0.8rem; color: var(--ink-light); margin-top: 3px; }
  hr.card-divider { border: none; border-top: 1px solid var(--mint); margin: 1.2rem 0; }
  .card-features { list-style: none; display: flex; flex-direction: column; gap: 0.65rem; flex: 1; }
  .card-features li { display: flex; align-items: flex-start; gap: 10px; font-size: 0.85rem; color: var(--ink-mid); }
  .feat-check { width: 18px; height: 18px; border-radius: 50%; background: var(--mint); display: flex; align-items: center; justify-content: center; flex-shrink: 0; margin-top: 2px; }
  .feat-check svg { width: 9px; height: 9px; stroke: var(--forest); stroke-width: 2.5; fill: none; }
  .feat-no { width: 18px; height: 18px; border-radius: 50%; background: #f0f0ee; display: flex; align-items: center; justify-content: center; flex-shrink: 0; margin-top: 2px; }
  .feat-no svg { width: 9px; height: 9px; stroke: #bbb; stroke-width: 2.5; fill: none; }
  .feat-text.muted { color: var(--ink-light); }
  .card-cta-wrap { margin-top: 1.5rem; }
  .card-btn { width: 100%; padding: 0.75rem; border-radius: var(--radius); font-size: 0.875rem; font-weight: 600; font-family: 'DM Sans', sans-serif; cursor: pointer; border: none; transition: all 0.2s; display: block; text-align: center; }
  .card-btn-primary { background: var(--forest); color: white; }
  .card-btn-primary:hover { background: var(--forest-mid); }
  .card-btn-outline { background: transparent; color: var(--forest); border: 1.5px solid var(--sage); }
  .card-btn-outline:hover { background: var(--mint); }
  .card-btn-gold { background: var(--gold); color: var(--forest); }
  .card-btn-gold:hover { background: #d4a44a; }
  .pricing-note { text-align: center; font-size: 0.875rem; color: var(--ink-light); }
  .pricing-note a { color: var(--moss); font-weight: 500; text-decoration: underline; }

  /* FAQ */
  .faq-section { background: var(--warm-white); padding: 5rem 5vw; }
  .faq-inner { max-width: 800px; margin: 0 auto; }
  .faq-inner .section-tag, .faq-inner h2 { text-align: center; }
  .faq-inner h2 { margin-bottom: 3rem; }
  .faq-list { display: flex; flex-direction: column; gap: 0.75rem; }
  .faq-item { background: white; border: 1px solid var(--mint); border-radius: var(--radius-lg); overflow: hidden; }
  .faq-q {
    width: 100%; padding: 1.2rem 1.5rem; text-align: left; background: none; border: none;
    font-family: 'DM Sans', sans-serif; font-size: 0.95rem; font-weight: 600; color: var(--ink);
    cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 1rem;
  }
  .faq-q:hover { background: var(--cream); }
  .faq-icon { width: 22px; height: 22px; border-radius: 50%; background: var(--mint); display: flex; align-items: center; justify-content: center; flex-shrink: 0; transition: transform 0.22s, background 0.22s; }
  .faq-icon svg { width: 10px; height: 10px; stroke: var(--forest); stroke-width: 2.5; fill: none; }
  .faq-a { display: none; padding: 0 1.5rem 1.25rem; font-size: 0.9rem; color: var(--ink-mid); line-height: 1.75; }
  .faq-item.open .faq-a { display: block; }
  .faq-item.open .faq-icon { transform: rotate(45deg); background: var(--forest); }
  .faq-item.open .faq-icon svg { stroke: white; }

  /* CTA BAND */
  .cta-band { background: var(--forest); padding: 5rem 5vw; text-align: center; position: relative; overflow: hidden; }
  .cta-band::before {
    content: ''; position: absolute; bottom: -80px; left: -80px;
    width: 400px; height: 400px;
    background: radial-gradient(circle, var(--forest-mid) 0%, transparent 65%);
    pointer-events: none;
  }
  .cta-band-inner { max-width: 600px; margin: 0 auto; position: relative; }
  .cta-band h2 { font-family: 'DM Serif Display', serif; font-size: clamp(1.8rem, 4vw, 2.8rem); color: white; letter-spacing: -0.015em; margin-bottom: 1rem; }
  .cta-band h2 em { color: var(--gold); font-style: italic; }
  .cta-band p { color: rgba(255,255,255,0.72); font-size: 1rem; margin-bottom: 2.5rem; line-height: 1.7; }
  .cta-btns { display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap; }
  .btn-cta { background: var(--gold); color: var(--forest); font-weight: 600; font-size: 1rem; padding: 0.9rem 2.2rem; border-radius: var(--radius); display: inline-flex; align-items: center; gap: 8px; transition: all 0.2s; }
  .btn-cta:hover { background: #d4a44a; transform: translateY(-2px); }
  .btn-cta-ghost { border: 1.5px solid rgba(255,255,255,0.3); color: white; font-weight: 500; font-size: 1rem; padding: 0.9rem 2.2rem; border-radius: var(--radius); display: inline-flex; align-items: center; gap: 8px; transition: all 0.2s; }
  .btn-cta-ghost:hover { background: rgba(255,255,255,0.1); }

  /* FOOTER */
  footer { background: var(--forest); color: rgba(255,255,255,0.55); padding: 2rem 5vw; border-top: 1px solid rgba(255,255,255,0.08); }
  .footer-row { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 1rem; }
  .footer-logo { font-family: 'DM Serif Display', serif; font-size: 1.3rem; color: white; }
  .footer-logo span { color: var(--gold); }
  footer p { font-size: 0.8rem; }
  footer a { color: rgba(255,255,255,0.45); font-size: 0.8rem; }
  footer a:hover { color: white; }

  /* RESPONSIVE */
  @media (max-width: 900px) {
    .hero-inner { grid-template-columns: 1fr; gap: 2.5rem; }
    .google-mockup { max-width: 440px; }
    .what-grid { grid-template-columns: 1fr; gap: 2.5rem; }
    .seo-fit-grid { grid-template-columns: 1fr 1fr; }
    .pillars-grid { grid-template-columns: 1fr; }
    .audit-inner { grid-template-columns: 1fr; gap: 2.5rem; }
    .timeline-section .inner { grid-template-columns: 1fr; gap: 2.5rem; }
    .delivery-grid { grid-template-columns: 1fr 1fr; }
    .guide-layout { grid-template-columns: 1fr; }
    .guide-index { position: static; }
    .intent-cards { grid-template-columns: 1fr; }
    .measure-grid { grid-template-columns: 1fr 1fr; }
    .playbook-grid { grid-template-columns: 1fr 1fr; }
    .mistakes-inner { grid-template-columns: 1fr; gap: 2.5rem; }
    .delivery-card:nth-child(2) { border-right: 0; }
    .delivery-card { border-bottom: 1px solid var(--mint); }
    .delivery-card:nth-child(n+3) { border-bottom: 0; }
    .pricing-grid { grid-template-columns: 1fr; max-width: 420px; }
  }
  @media (max-width: 768px) {
    .nav-links { display: none; }
  }
  @media (max-width: 620px) {
    .trust-inner { justify-content: flex-start; }
    .trust-item { white-space: normal; }
    .seo-fit-grid { grid-template-columns: 1fr; }
    .audit-row { grid-template-columns: 1fr; }
    .delivery-grid { grid-template-columns: 1fr; }
    .guide-block { grid-template-columns: 1fr; padding: 1.25rem; }
    .measure-grid { grid-template-columns: 1fr; }
    .playbook-grid { grid-template-columns: 1fr; }
    .delivery-card,
    .delivery-card:nth-child(2),
    .delivery-card:nth-child(n+3) {
      border-right: 0;
      border-bottom: 1px solid var(--mint);
      min-height: auto;
    }
    .delivery-card:last-child { border-bottom: 0; }
  }
/* Shared nav and breadcrumb alignment */
:root {
  --site-shell-max: 1200px;
  --site-shell-gutter: max(24px, calc((100vw - var(--site-shell-max)) / 2));
}

.site-nav,
body > nav:not(.breadcrumb) {
  max-width: none;
  margin-inline: 0;
  padding-left: var(--site-shell-gutter);
  padding-right: var(--site-shell-gutter);
}

header .site-nav {
  max-width: none;
  margin-inline: 0;
}

.breadcrumb {
  padding-left: var(--site-shell-gutter);
  padding-right: var(--site-shell-gutter);
}

.breadcrumb > .container,
.breadcrumb ol,
.breadcrumb-list,
.breadcrumb-inner {
  max-width: none;
  margin-left: 0;
  margin-right: 0;
  padding-left: 0;
  padding-right: 0;
}
/* Shared breadcrumb typography */
.breadcrumb,
.breadcrumb ol,
.breadcrumb-list,
.breadcrumb-inner,
.breadcrumb > .container {
  font-family: 'DM Sans', sans-serif;
  font-size: 0.82rem;
  font-weight: 400;
  line-height: 1.4;
  color: var(--ink-light, var(--text-light, #7a7a72));
}

.breadcrumb a,
.breadcrumb-current,
.breadcrumb [aria-current],
.breadcrumb li:last-child,
.breadcrumb > .container > span[aria-current="page"] {
  font-weight: 500;
}

.breadcrumb a {
  color: var(--moss, var(--brand-green, #4a7c59));
}

.breadcrumb-current,
.breadcrumb [aria-current],
.breadcrumb li:last-child,
.breadcrumb > .container > span[aria-current="page"] {
  color: var(--ink-mid, var(--text-muted, #3d3d38));
}

.breadcrumb li + li::before {
  content: '›';
  margin-right: 0.5rem;
  color: var(--sage, var(--brand-green-light, #8ab89a));
  font-weight: 400;
}

.breadcrumb .sep,
.breadcrumb-separator,
.breadcrumb-sep,
.breadcrumb > .container > span[aria-hidden="true"] {
  color: var(--sage, var(--brand-green-light, #8ab89a));
  font-weight: 400;
}
/* Shared breadcrumb dimensions */
.breadcrumb {
  width: 100%;
  min-height: 54px;
  display: flex;
  align-items: center;
  padding-top: 0;
  padding-bottom: 0;
}

.breadcrumb > nav,
.breadcrumb > ol,
.breadcrumb > .container,
.breadcrumb-list,
.breadcrumb-inner {
  width: 100%;
}
/* Shared responsive navigation fit */
.site-nav,
body > nav:not(.breadcrumb),
header > nav,
.quiz-site-nav {
  min-width: 0;
  overflow: visible;
}

.nav-logo,
.logo,
.quiz-logo {
  flex-shrink: 0;
}

.nav-links,
.quiz-site-links {
  min-width: 0;
  flex: 1 1 auto;
  justify-content: center;
  gap: clamp(0.75rem, 1.15vw, 1.35rem) !important;
}

.nav-links a,
.quiz-site-links a {
  white-space: nowrap;
  font-size: clamp(0.78rem, 0.86vw, 0.9rem) !important;
}

.nav-cta,
.quiz-site-links .nav-cta {
  flex-shrink: 0;
  white-space: nowrap;
  padding-inline: clamp(0.85rem, 1.1vw, 1.25rem) !important;
}

@media (max-width: 1180px) {
  .nav-links,
  .quiz-site-links {
    gap: 0.72rem !important;
  }

  .nav-links a,
  .quiz-site-links a,
  .nav-cta,
  .quiz-site-links .nav-cta {
    font-size: 0.8rem !important;
  }
}
/* Unified site layout and chrome */
:root {
  --site-shell-max: 1200px;
  --site-shell-pad: max(24px, calc((100vw - var(--site-shell-max)) / 2));
  --site-nav-height: 58px;
}

body {
  overflow-x: hidden;
}

header[role="banner"],
body > header,
.quiz-site-header {
  background: rgba(253,252,250,0.95);
  border-bottom: 1px solid var(--mint, var(--border2, #d8eadc));
}

.site-nav,
header > nav,
body > nav:not(.breadcrumb),
.quiz-site-nav {
  width: 100% !important;
  max-width: none !important;
  margin: 0 !important;
  padding-left: var(--site-shell-pad) !important;
  padding-right: var(--site-shell-pad) !important;
  height: var(--site-nav-height) !important;
  display: flex !important;
  align-items: center !important;
  justify-content: space-between !important;
  gap: clamp(12px, 1.4vw, 24px) !important;
}

.nav-logo,
.logo,
.quiz-logo {
  font-family: 'DM Serif Display', Georgia, serif !important;
  font-size: 1.4rem !important;
  font-weight: 400 !important;
  color: var(--forest, var(--brand-dark, #1a3a1f)) !important;
  letter-spacing: -0.01em !important;
  line-height: 1 !important;
  margin: 0 !important;
  flex: 0 0 auto !important;
}

.nav-logo span,
.logo span,
.logo-vaxt,
.quiz-logo span {
  color: var(--gold, #c4943a) !important;
}

.nav-links,
.quiz-site-links,
header nav:not(.breadcrumb) > nav,
.header-inner nav {
  min-width: 0 !important;
  flex: 1 1 auto !important;
  display: flex !important;
  align-items: center !important;
  justify-content: flex-end !important;
  gap: clamp(10px, 1.2vw, 22px) !important;
  margin: 0 !important;
}

.nav-links a,
.quiz-site-links a,
.header-inner nav a,
body > nav:not(.breadcrumb) a {
  font-family: 'DM Sans', sans-serif !important;
  font-size: clamp(0.78rem, 0.86vw, 0.9rem) !important;
  font-weight: 500 !important;
  white-space: nowrap !important;
}

.nav-cta,
.quiz-site-links .nav-cta,
.header-inner nav .nav-cta {
  flex: 0 0 auto !important;
  background: var(--forest, var(--brand-dark, #1a3a1f)) !important;
  color: #fff !important;
  border-radius: 8px !important;
  padding: 0.65rem 1.15rem !important;
  font-weight: 700 !important;
}

.container,
.page,
.page-hero-inner,
.hero-inner,
.about-hero-inner,
.contact-hero-inner,
.policy-layout,
.stats-inner,
.footer-grid,
.footer-bottom,
.ft,
.fbot {
  max-width: 1120px !important;
  margin-left: auto !important;
  margin-right: auto !important;
}

.breadcrumb {
  padding-left: var(--site-shell-pad) !important;
  padding-right: var(--site-shell-pad) !important;
}

.breadcrumb ol,
.breadcrumb > .container,
.breadcrumb-list,
.breadcrumb-inner {
  max-width: 1120px !important;
  margin-left: auto !important;
  margin-right: auto !important;
}

@media (max-width: 1180px) {
  .nav-links,
  .quiz-site-links,
  .header-inner nav {
    gap: 10px !important;
  }

  .nav-links a,
  .quiz-site-links a,
  .header-inner nav a {
    font-size: 0.78rem !important;
  }
}

@media (max-width: 760px) {
  .site-nav,
  header > nav,
  body > nav:not(.breadcrumb),
  .quiz-site-nav {
    height: auto !important;
    min-height: var(--site-nav-height);
    padding-top: 14px !important;
    padding-bottom: 14px !important;
    align-items: flex-start !important;
  }
}
/* Unified logo size */
.nav-logo,
.logo,
.quiz-logo,
.logo-nord,
.logo-vaxt {
  font-family: 'DM Serif Display', Georgia, serif !important;
  font-size: 22px !important;
  font-weight: 600 !important;
  line-height: 1 !important;
  letter-spacing: -0.01em !important;
}

.nav-logo span,
.logo span,
.quiz-logo span,
.logo-vaxt {
  color: var(--gold, #c4943a) !important;
}

/* Unified Google Ads footer */
footer[role="contentinfo"],
footer {
  position: relative;
  background: #143a1f;
  color: rgba(255,255,255,0.68);
  padding: 4rem 5vw 2rem;
  border-top: 1px solid rgba(255,255,255,0.14);
}
footer[role="contentinfo"]::before,
footer::before {
  content: '';
  position: absolute;
  left: 5vw;
  right: 5vw;
  top: 0;
  height: 1px;
  background: rgba(255,255,255,0.08);
}
footer[role="contentinfo"] .container,
footer .container {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0;
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 3rem;
  margin-bottom: 3rem;
}
.footer-logo {
  font-family: 'DM Serif Display', Georgia, serif;
  font-size: 1.4rem;
  color: #fff;
  margin-bottom: 0.8rem;
  line-height: 1;
}
.footer-logo span { color: var(--gold, #c4943a); }
.footer-brand p { font-size: 0.875rem; line-height: 1.7; color: rgba(255,255,255,0.68); }
.footer-col h4 {
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.5);
  margin-bottom: 1rem;
}
.footer-col ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
  margin: 0;
  padding: 0;
}
.footer-col a {
  font-size: 0.875rem;
  color: rgba(255,255,255,0.76);
  text-decoration: none;
  transition: color 0.2s;
}
.footer-col a:hover { color: #fff; }
.footer-address { font-style: normal; }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.1);
  padding-top: 1.5rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.footer-bottom p { font-size: 0.8rem; color: rgba(255,255,255,0.68); margin: 0; }
.footer-legal-link { color: rgba(255,255,255,0.55); text-decoration: none; }
.footer-legal-link:hover { color: #fff; }
@media (max-width: 900px) {
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 2rem; }
}
@media (max-width: 560px) {
  .footer-grid { grid-template-columns: 1fr; }
  .footer-bottom { align-items: flex-start; flex-direction: column; }
}